Mr Morrisons

Non-viable Publication

The Great Indoors – Ben Highmore

Image

Ive recently seen this book cover in a few book shops lately and even a few times online. It’s a intelligent and charming visual solution that clearly communicates the content of the book. I particularly like the graphic reduction of the imagery and use of block shapes and silhouettes. The illustration hints towards a narrative within itself and features of the home are tucked into the image with playful suability (keyhole in the letter A, love heart on the top of the building etc)

The colour pallet is perhaps my favourite aspect of the design, it’s reminiscent of the 20th century home and has a pleasing nostalgia to the tones. It’s hard to argue that this cover doesn’t stand out as I have personally noticed it on multiple occasions and, in turn, picked it up.    

The Great Indoors

Image

 

Ive recently seen this book cover in a few book shops lately and even a few times online. It’s a intelligent and charming visual solution that clearly communicates the content of the book. I particularly like the graphic reduction of the imagery and use of block shapes and silhouettes. The illustration hints towards a narrative within itself and features of the home are tucked into the image with playful suability (keyhole in the letter A, love heart on the top of the building etc)

The colour pallet is perhaps my favourite aspect of the design, it’s reminiscent of the 20th century home and has a pleasing nostalgia to the tones. It’s hard to argue that this cover doesn’t stand out as I have personally noticed it on multiple occasions and, in turn, picked it up.     

Conclusion

Overall I am very happy with the project and final outcome. For quite a long period of time towards the start of the project I felt a bit deflated and lacked any confidence in my chosen topic, with a variety of obstacles to overcome (not being able to take photographs inside, not being comfortable approaching people and momentarily changing my idea completely). Although these issues did set me back I truly believe the steps it forced me to take in order to find a solution in fact brought about a more original, engaging and considered publication.

I am also very happy with the printing method I chose, The Newspaper Club were reliable and friendly (even giving direct advice via twitter). The print quality is much more impressive than what I was expecting for newsprint and the whole newspaper has a clean, textured appearance which is a pleasure to flick through.

I feel the use of the Morrisons bright/garish branding colours work well, I originally had reservations about using a full CMYK yellow and was tempted to tone it down but i’m glad I resisted. The large blocks of yellow and green type communicate the theme of Morrisons very seemingly and I feel this is a key part to the publications success and concept.

I am also happy with the size of the newspaper, I think too much of the same thing would start to wear thin and the joke would get old. During the design process I edited out a lot of content, I feel this was the right decison. My original vision of having blocks of transcribed body copy wouldn’t have worked. By selecting relevant parts it meant I could create humour by working in imagery that complimented or subverted the text. The newspaper feels substantial whilst remaining a relatively quick read (hopefully keeping the reader entertained throughout). I am also happy with the chosen format of a newspaper and feel it is appropriate for it’s contents and the café theme.

In terms of improvements, not getting caught up on issues towards the start of this project (and just getting on with them) would of allowed me to collate more data and spend more time in stages of development, for example I could of received a test copy of the newspaper and reviewed what was successful and what wasn’t .

Despite possibly appearing like an egotistical maniac, I think the project has come together well, certainly meeting the brief of a non-viable publication (as I can’t imagine there are too many newspapers based on reenacted overheard conversations in a Morrisons Café). I am pleased with the concept and execution, I just wish I came up with my final idea sooner, as once I did know what I was doing, that’s when I started to enjoy myself.

The Arrival of Mr Morrisons

After meeting the print deadline with a whole 40 minutes to spare it was time to play the waiting game for 3 to 5 working days. When I received my papers I was both excited and nervous to open them. Luckily I am very happy with the results and I feel my gamble (in terms of bold colour scheme) payed off. Newsprint has a lovely quality when it comes to the large type and the blocks of yellow colour printed perfectly and gain a satisfactory texture.

Image
Below are some scanned images of the publication which will hopefully display the print quality.

typeexample
typeexample2 typeexample3

Mr Morrisons

The idea for the publication name came about after a conversation with a friend about Mr Benn and the similarities it has to my concept of dressing up as other people. We originally joked about me now being Mr Morrisons but I couldn’t help but revert back to it for a project name. It’s snappy and so ridiculous (like the very premis of the publication) you can’t help but remember it and its alliteration works well, linking back to the various names of characters beginning with M. The title also features the name ‘overheard’ which was a suggested in a crit. I felt it still needed this as overheard would help people to understand the concept more clearly from the title. 

Image

Final PDF and Size Review

ImageImageImageImageImageImageImageImageImageImageImageImageImageImageImage

Due to the format of a newspaper the publication must have a page number that is a multiple of four. I feel the length of my publication is justified at 28 pages. I have taken existing newspapers and counted out 28 pages, not only does it feel weighty/substantial it is also not too long. I think my publication runs the risk of the joke getting old, I didn’t want to have contents for contents sake so I edited down to, what I thought, was my best conversation and character imagery. I also feel the size of the spreads will work well with the bright colours and will hopefully result in a striking (more interesting) newspaper than what would be expected from this format. 

Why black and white?

I chose to make all my photography black and white so that it didn’t detract from the colour scheme I was using. I found when using photographs in colour the use of yellow and green became less obvious, often clashing with the imagery. In my opinion a more coherent publication will come from a consistent (and strong) use of only Black, white, yellow and green.

I was also careful to reference back to my previous research on imagery and newsprint and ensured my images were in CMYK.

  • Photographs with a clear strong subject on a contrasting, preferably lighter, background, work well

I also took into consideration the contrast and increased both the brightness and contrast on all images, to compensate for the absorbency of newsprint.

Screen Shot 2013-05-28 at 03.45.50

Image
Image

 

Black and white imagery also allows for more interesting typographic overlay. It also unifies any photographs with an inconstant white balance.


Image

Type Layout and Colour Matching

Image

Sticking with the full CMYK yellow and the green at 70% seems like a pretty good match to the colours used in Morrisons branding. Throughout the design process I made sure I kept these colours standardised. I was slightly apprehensive as to how these bright colours would translate to printed form and in particular newsprint.

Image

Type and image Layout

Image

In terms of development I remembered advice given by the website to make thinks big and experiment with contrast.

ImageImage
Image

I decided, with this page, that less is more and I settled on a bold typographic solution that really emphasises the word ‘kill’ to highlight the ridiculousness of the sense of danger within the phrase.

Introduction Devices

Image

I wanted to create a narrative flow within the newspaper. Above is an image of the first text in the publication, I feel it starts the newspaper nicely and uses my nostalgia of Morrisons café to set the scene.

Image

The next page uses the phrase from the security guard when I was originally trying to take photographs and acts as a subtle device in which to introduce the concept and hint towards my motives for dressing up as the customers. The obvious use of quotation marks also introduces the idea of spoken work and overheard conversation. 

 

Newspaper Club InDesign Template

Screen Shot 2013-05-28 at 01.39.39

The Newspaper Club website offers two options regarding how to create your PDF. The first is an online plugin that provides templates and an example display of what the newspaper will look like. The second, and perhaps more professional, is an InDesign template that provides the correct dimensions ready for print.

Screen Shot 2013-05-28 at 01.40.01

I plan to place artwork across the centre fold on most pages, especially when using a block of yellow as I don’t want this to be bordered off on all sides (making the single pages feel more like double page spreads, as appose to separate entities). The photography will also print to the centre fold.

Follow

Get every new post delivered to your Inbox.